The 411 on DoughWeiMe #
Address: 31858 Alvarado Blvd
Region: Union City, CA
Website: https://doughweime.com/
Phone: 510-309-0162
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The Vibe: DoughWeiMe is hidden in a strip mall in Union City, but treasure comes to those who seek it! The name is a cute portmanteau of baker Wei Phung’s first name with her primary product, rhymed to invoke “Do-Re-Mi” for easy memorization. Now that’s branding smarts!
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So is making a great product. DoughWeiMe specializes in a brioche-style of malasada, which are Hawaiian stuffed donuts. They come in full and mini sizes. But the bakery also has banana bread, sweet and savory cookies, mochi donuts, and one or two flavors of basque cheesecake at any time.
Don’t forget the savory items! My stomach wanted to say yes to the Pig in a Blanket on my last visit, made with their Japanese salt bread, Berkshire pork sausage, and shredded cheese ready to melt. But it was so gigantic, there’s no way I could eat it and the doughnuts I’d already selected.
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Baker Phung is a woman after my own heart, as her flavors are always changing. There’s also a decent coffee menu to wash down your choices. Most patrons order to go, but DoughWeiMe has managed to make the strip mall feel cozy with a few tables outside and one inside, for dine-in patrons.
DoughWeiMe is open Thursdays through Sundays, from 9:00am to 3:00pm.
My Take on DoughWeiMe #
The Food: I arrived at 1:00pm on my first visit, and the display case was mostly cleared out. It had been a busy week, with Teacher Appreciation Day selling far more donuts than they’d expected. I snagged each of the items they had left: a banana bread mini-loaf and an ube mochi donut.
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The donut was quite beautiful, especially with its artful scattering of toasted coconut on top. It’s denser than most mochi donuts I’ve had, and was a touch too sweet for me, though I liked its extra gummy texture.
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I’d be interested in trying one in another flavor.
The banana bread was fluffier than most, while full of moisture and banana flavor.
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I think it’s neat that DoughWeiMe has such a standard home-baked good available alongside their fancier options. The bread was a good price, too, for a hefty treat.
On Visit #2, I went earlier in the day, as I wanted to get my hands on the malasada donuts! Typically, they have 7–8 flavors available. I chose four; one for my breakfast and three to split at home with my husband.
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Breakfast was the maple bacon scallion flavor. It also had peach slices inside. The fruit was not in the description, but I did enjoy the sweetness it injected into a deliciously savory donut. The cream was maple and smoky, whipped up at just the right texture to feel indulgent without overdoing it. The bacon chunks tasted great and there were several large ones throughout. I do think more fruit would push it into “outstanding” territory.
I had to try DoughWeiMe’s popcorn cornflake malasada, because WHAT?! Popcorn and cornflakes in one?
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It was great. Some sort of magic was at work fully coating the donut in a crushed cornflake crust that maintained a good crunch. The filling was described as a sweet and salty butter popcorn cream—mostly, it just tasted delicious. And the caramel-coated popped corn on top crowned it all. I highly recommend the flavor when it returns.
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Next up, I tried the dubai chocolate, as I love pistachio, chocolate, and crunchy bits, In dubai chocolate treats, those crunchy bits are kadaifi—tiny, syrup-coated, pastry rods. The chocolate filling was creamy yet held its shape, due to the high cocoa butter content, and the bites of kadaifi and pistachio cream felt luxurious.
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It’s a great donut to eat in small bites so you can return to it multiple times with delight.
The brioche dough was extremely soft and fluffy for all the donuts. If you’re not eating them right away, I recommend keeping them in the fridge. The strawberry daifuku donut was the most delicate of my choices, so I chilled it for a bit before digging in.
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Its dough was a mix of brioche and soft milk mochi, which, when filled with wetter ingredients inside, made me worry it wouldn’t hold together for a bite.
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The roasted strawberry was so bursting with sweetness, I was in heaven. It combined wonderfully with the creamy filling. The soy-bean flour and sugar coating did not oversweeten the donut but added graininess that I welcomed. Sweet red beans mostly disappeared into the cream, leaving the strawberry flavor the strongest on my palate. Very good.
I had an iced orange americano on one DoughWeiMe run, as I have a hard time saying no to orange with coffee.
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It was tasty, but I think I prefer my added orange flavor in syrup or zest form rather than splashing OJ into the coffee. It’s a unique way to approach it, I’ll give them that!
The gochujang caramel sesame cookie was truly unique.
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Gochujang is the sweet, savory, and spicy Korean sauce that’s currently a trendy food item—yes, even more so than dubai chocolate. The cookie’s texture was almost florentine with a lacy, air-filled batter that combines the sweet and savory flavors well. I will happily pick up some of those again. Heck, I might try to reproduce them myself.
Would I Go Back? That’s a given. I love creative bakeries like DoughWeiMe, and I look forward to being impressed by more of their combinations. They didn't all hit for me, but it was fun trying them! Personally, I like a slightly thicker shell for filled donuts than DoughWeiMe produces, but that’s not enough to dissuade me from a return. Plus, I haven’t tried the basque cheesecakes or salt bread yet!
Reviewed 8 & 28 May 2026.
